portfolio
Eleanor Wilson
Forbes 30 under 30, 2021
The Drum Global Social Media Awards Judge, 2022 & 2023
BAFTA Member
freelance social media PRoducer | manager | strategist | copywriter | Ideator | CREATIVE
Bio
I am a freelance social media & digital specialist
…with 8+ years of experience working in digital across TV, streaming, entertainment and with high-profile talent for the companies outlined.
Skilled in: digital creative ideation & production from inception to delivery (inclu; short form AV, BTS on set content, EPK & junket AV, viral static memes), audience development, strategy, campaign management, liaising with high profile talent & their teams, data & analysis, writing briefs, Photoshop, iPhone shooting, live tweeting, real-time AV clipping tools, Premiere Pro, CapCut, publishing, community management, and writing ~lots~ of copy.
work case studies
Doctor Who
Senior Producer
In-house with BBC Studios working across all Doctor Who brand digital platforms and website. I was brought on board again by Studios to lead the digital creative for the 60th anniversary Specials with David Tennant and the New Era with Ncuti Gatwa, reaching fans new and existing. Tasks included: conceptualising and designing the look and feel of AV & static assets, budget management, briefing & commissioning writers, editors, designers and artists, liaising with stakeholders, managing all aspects of creative from inception to delivery, ensuring all brand guidelines, NDAs and internal deadlines met.
Netflix
Social Media & Audience Development Manager
In-house with Editorial & Publishing, Marketing and Publicity teams & across all social platforms. Working on a variety of UK & Intl original titles (film & TV, e.g. The Crown, Enola Holmes, Sex Education etc) as well as talent personal social management. In sum: copywriter, asset ideation and creation, oversee external agencies, determine publishing strategy, daily community management with audiences.
Disney+
Social Media Consultant
Working with teams on multiple behemoth campaigns simultaneously for the likes of Marvel, Star Wars, Originals & General Ent titles (FX, Hulu, ABC, 20th Century, etc), attempting to improve internal processes, conceptualising and compiling creative briefs for assets & junkets involving high profile talent, brief & oversee external agencies from ideation to delivery, managing EMEA markets to align on strategy, best practice, copy & asset delivery, ensuring brand guidelines are met.
Banijay
Digital Series/Exec Producer
Working across all channels for in-house run show pages strategising, asset ideating & creating, copywriting and liaising directly with key stakeholders from production & broadcasters such as BBC & C4, feeding back on edits, crunching data & insights, and talent management.
Fremantle
Senior Digital Producer
Strategist working on titles such as Too Hot To Handle, Britain's Got Talent and more, across all social platforms. With line management of four producers and editors. Wrote all copy, briefed and gave executive notes to creatives, determined strategies around shows, ideate onset content capture.
BBC Studios
Online Content Producer, Scripted
Crunching insights and data, a/b testing, working up a new strategy for scripted digital output & formulating into decks to present to senior leadership & team members, designing stills & thumbs for best practice, developing new audiences for scripted content.
BBC THREE
Social Media Producer
Heading up imagery content creation, such as memes and quote cards, for shows including Fleabag, This Country and Normal People. Growing Three's Instagram channel from 65k total interactions in November, to 100k in June. I created Three’s best performing meme ever, a Fleabag x Normal People mashup, with 43k likes on Instagram (average ~1k). I also led on multiple youth-focused social campaigns for Three’s shows, at any one time. This included the Entertainment partnership: BBC Three does Strictly Come Dancing, The Apprentice, The Greatest Dancer. Broadcast Digital Award Winner for Channel of the Year, 2020.
Work with me